In today's digital age, having a strong online presence is essential for any business that wants to succeed. That's why we've created this comprehensive digital marketing course to help you learn the skills and strategies you need to drive growth and reach your business goals.
Our course is designed for beginners and seasoned marketers alike, and covers everything from search engine optimization (SEO) to social media marketing, email marketing, and more. You'll learn from industry experts with years of experience in digital marketing, and you'll walk away with the knowledge and tools you need to succeed in today's competitive digital landscape.
Agenda
Introduction to Digital Marketing
· What is digital marketing and why is it important?
· Understanding the digital marketing landscape
· Setting goals and objectives for your digital marketing strategy
Search Engine Optimization (SEO)
· What is SEO and why is it important?
· Keyword research and analysis
· On-page optimization techniques for improving website ranking
· Off-page optimization techniques for building quality backlinks
Social Media Marketing
· Understanding the different social media platforms and their audiences
· Creating a social media strategy
· Tips for creating engaging content
· Measuring the success of your social media campaigns
Email Marketing
· Building an email list
· Creating effective email campaigns
· Best practices for email design and copywriting
· Measuring the success of your email marketing campaigns
Pay-Per-Click (PPC) Advertising
· Understanding the basics of PPC advertising
· Creating effective ad campaigns on Google Ads and Facebook Ads
· Setting a budget and measuring ROI
Certification Process
About our Certification Process
If you are looking forward to attaining the best career in Digital Marketing, our Digital Marketing certification is the best for you. Under our certification process, you are going to learn about the various tactics to manage in a manner that would improve your business’s performance. Our Digital Marketing course has been continually focusing on deep understanding of the various digital marketing channels and strategies that are available to businesses today. You'll be equipped with the knowledge and tools you need to drive growth and reach your business goals.
Step by Step method of the certification process
· Enrol for Training
The first step towards participation in our certification process is none other than your enrolment. You'll have to enrol for training and then move ahead with the other steps.
· Attend our session
Once you have successfully enrolled for our training, you would then have to attend our session. These sessions are virtual/classroom, and thus, you can get them in the comfort of your home.
· Submitting your project successfully.
After attending our virtual/Classroom training sessions, you will then have to successfully submit your notable projects.
· Successfully cleared the exam with 65% marks
Once you are done with your project submission, you will then have to give the exam and pass it with a minimum of 65% marks.
· Get certificate
Since you have successfully passed the examination with flying colours, now is the time for you to get the Lean Six Sigma certificate.
Who should go for this Training
Digital Marketing is beneficial for every person who is associated with an organization, whether big or small. Some of the most significant people working in the following sections would be highly benefitted from the Digital Marketing Course
1. College Students
2. Working Professional
3. Housewives
4. Job seekers
5. Business Owners
6. Career Switcher
Why Digital Marketing with Main Value
Main Value is the best training institute and certification, facilitator. If you are extensively searching for the best Digital Marketing course, then you can rely on Main Value. With its eminent team of experienced trainers, the students would never leave dissatisfied. Whether we talk about the Digital Marketing Course, Six Sigma course, DevOps training, ITIL, or any other vital training, your ultimate stop has to be Main Value. Its team would help you in securing good marks in the Six Sigma exam and then help in getting the certification. Apart from them, Main Value would provide career guidance for a lifetime. Also, it would support you in cracking the interviews and getting your job in the relatable field.
Frequently Asked Questions:
1. What is digital marketing?
digital marketing can include any marketing which happens in the online realm and/or which involves a phone, laptop, tablet, or another device, which can connect to the internet. A social media post, a paid ad on Google, SEO efforts, a blog post, an email, or an app are all small examples of the overall world of digital marketing.
2. Why do you need digital marketing?
Digital and online channels have been part of our lives for decades now, but usage of mobile phones, the internet, and other technologies has increased rapidly since the COVID-19 pandemic. The reality is that the digital environment isn’t going away anytime soon.
3. What are SEO and SEM?
SEO stands for search engine optimization. It is the process of using different tactics and actions to make a website or webpages appear higher up in search results when people use search engines like Google. SEO uses organic search, and clicks or views aren’t paid for.
SEM stands for search engine marketing. Although it is also designed to help web pages appear when users enter search queries, it focuses mainly on paid results.
4. Can you do it yourself, or do you need an agency?
That depends on who you are, really! Often, business owners, marketers, or entrepreneurs can do certain parts of digital marketing, but not all of it. An agency can be helpful in terms of devising a coherent strategy, allowing you to make use of experts to get better results, and figuring out where to best spend your money.
5. How much does digital marketing cost?
Much like any other marketing, costs can vary dramatically from business to business. However, unlike traditional marketing, there are some ways to leverage digital marketing for free. SEO, for instance, is largely free and requires only your time and effort. Starting and posting to a social media page is free or very low-cost too.
6. How do I get my website to the top of Google?
A variety of digital marketing strategies come together to get a business or web page to “rank” (show in the top search results) on search engines. These strategies all play an important role and include identifying keywords or phrases, optimizing website pages for these keywords, improving the website experience, driving traffic to your website via other channels, developing content that people share and find valuable, and using paid advertising to leapfrog other results.
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